Search Engine Optimization is the process of improving the quality and volume of traffic to a website, by employing a series of proven techniques that help a website achieve a higher ranking with the major search engines. A smart SEO (Search Engine Optimization) strategy can boost your web traffic significantly. Regardless of how well designed your website may be, without proper SEO your website can easily get lost in the herd. There are over 200 ranking factors to consider with SEO, and the algorithms are always changing. It’s important to work with companies that understand the nuances and are keeping up to date with the constant changes. We offer one-time and ongoing SEO packages, and we've helped many Austin clients achieve an organic search rank on the 1st page of Google. Give a call or send us and email, and we’ll get to work on optimizing your website so more people find it.
There are hundreds of social media options, and the reality is that today's online businesses must employ a social media strategy to compete. Hubspot said 92% percent of marketers in 2014 claimed that social media marketing was important for business, and 80% said using social media increased traffic to their websites. According to the Social Media Examiner, 97% of marketers are currently participating in social media – but 85% of users are not sure what social media tools to use. Successful use of social media does several things for your business. It increases brand recognition. You instantly become more visible. It improves brand loyalty. A study published by Convince & Convert found that 53% of Americans who follow brands in social media are more loyal to the brands. It gives you more opportunities to convert. Every post you make becomes an opportunity for a new customer. Social Media decreases marketing costs. By dedicating one hour per day to Social Media efforts you could see significant results. Social media marketing can lead to more customers, traffic, and conversions. Whether its Twitter, Facebook, Instagram, Pinterest, Tumbler, etc... we can help you set up the ones that your business needs, train you how to utilize them, or help you manage them.
Creating and Optimizing your business listings creates credibility. When was the last time you bought a product that only had a 2 or 3 star rating? 80-90% of customers now check online reviews before buying. When consumers do a search for a particular type of company the search engine will show them a list of companies that meet the search criteria. If it’s a Google search (which it typically is) a map image will display showing the locations of the businesses. Worse case scenario your business is not on the map or the list. Second worse case scenario is your business has no ratings or low ratings. Best case scenario is your business shows up on the map, is in the top ten, and has several 5-star ratings. We can help you achieve a best case scenario. In addition, we can help set up Google Business, Yelp, LinkedIn and other essential business listing accounts.
PPC or PSA (Paid Search Advertising) is a great way to get fast conversions for your business and generate traffic. As the term suggests, you as the advertiser only pay when someone clicks on your ad. The main idea is that PPC enables you to access a targeted audience quickly by specifying who will see your ads, and you only pay when somebody clicks on your ad. Despite the name, PPC are quite affordable if properly managed. PPC gives you instant feedback which allows you to make the necessary adjustments to cut marketing costs. If the campaign is proving profitable then you can increase your budget and get more exposure. PPC is the fastest way to get targeted visitors and easiest way to test if your product sells. Call us today and we’ll walk you through what it will take to get a successful PPC campaign up and running for your business.
A big part of successful business marketing is online advertising. There are several different ways a business can take advantage of online advertising. Display ads are the original form of online advertising. They are visual ads that display on third party websites. Display ads come in various forms such as static images, text, floating banners, wallpaper, popup ads, flash, and video. Social media ads are another option. In 2015 social media commerce totaled $30 billion in the US. These ads can be anything from an auto-play video to an image or banner. Online classified advertising should not be overlooked. Websites like Craigslist, Classified Ads, VivaStreet, and American Listed, are just a few spaces where you can get exposure for your product or message.
Email marketing is another crucial form of digital marketing. Consistent email marketing can do more than just keep your customers informed with your latest products and business advancements. It can also drive traffic to your website, increasing your overall search ranking. Building an email list is the first step. We can integrate custom email collection functions on your website to grow your list of recipients. After your list is established, we can also help with delivery of your marketing emails, opening up new opportunities for business.